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	<title>Mad Town Design</title>
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	<link>http://www.madtowndesigns.com</link>
	<description>Mad Town Designs</description>
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		<title>Starting an Email Newsletter Campaign</title>
		<link>http://www.madtowndesigns.com/2012/starting-an-email-newsletter-campaign/</link>
		<comments>http://www.madtowndesigns.com/2012/starting-an-email-newsletter-campaign/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 19:36:43 +0000</pubDate>
		<dc:creator>Jay</dc:creator>
				<category><![CDATA[Content]]></category>

		<guid isPermaLink="false">http://www.madtowndesigns.com/?p=2810</guid>
		<description><![CDATA[In this months newsletter I would like to focus on the technical aspects of running a newsletter and how you can use it as one of your best marketing tools to promote your products and services. Picking Out a Platform First start by determining what platform you will utilize to deliver your newsletter. One of the easiest platforms to use is MailChimp and we highly reccommend it. Use Calls to Action Once you have picked out the platform you are going to use to deliver your newsletter, you need to start getting users to sign up so you have someone to send it to. You need to call the users on your website to action. Creating the proper call to action (CTA) on your website can make or break whether you gain newsletter subscribers. Start with clear, concise, and direct CTAs, allowing users to know exactly what benefits they will get and why they should sign up. The correct wording of your call to action can make or break the success of your campaign. Make sure it is clear what the user is signing up for and what benefits they will get out of it. Most users will be concerned...]]></description>
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		<title>Set a Website Strategy that Accommodates More Visitors</title>
		<link>http://www.madtowndesigns.com/2011/setting-a-website-strategy-that-accommodates-more-visitors/</link>
		<comments>http://www.madtowndesigns.com/2011/setting-a-website-strategy-that-accommodates-more-visitors/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 14:00:51 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://www.madtowndesigns.com/?p=2765</guid>
		<description><![CDATA[When you sit down to design your website it's important to think about the overall purpose of your website, and just as importantly the purpose of individual pages. When I talk to potential clients I often ask them the simple question, “What do you want users to do when they visit your website?”. And often I get the same answer, “I want them contact me”. While getting a user to contact you is the ultimate goal of any website, it doesn't just happen. In reality it takes careful planning and hard work, and should always be considered a work in progress. When you design your website you need to consider that not all visitors are ready to contact you the first time they visit. Many visitors are just there to gather information for a decision they are going to make in the near future. In cases such as this it's important to make a lasting impression on these visitors so when they are ready to purchase/contact they think of you and your company. How To Make an Impression Making a lasting impression on website visitors isn't about flashing lights and cool sounds. It's about clearly showcasing you well thought-out, beneficial...]]></description>
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		<title>A Small Introduction to Twitter</title>
		<link>http://www.madtowndesigns.com/2011/a-small-introduction-to-twitter/</link>
		<comments>http://www.madtowndesigns.com/2011/a-small-introduction-to-twitter/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 18:20:35 +0000</pubDate>
		<dc:creator>Jay</dc:creator>
				<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://www.madtowndesigns.com/?p=2697</guid>
		<description><![CDATA[We receive several questions a week from clients about if they should be using Twitter for their business. I thought it would be a good time to discuss Twitter and the benefits that it can bring or ways that you can use Twitter successfully. If you are not familiar with Twitter here is a great intro video you can watch. I am not a complete Twitter expert, I want to be up front about that but I do believe 99% of what goes on in Twitter is a complete waste of time. Most of it is a bunch of mini conversations all of which have nothing to do with your business or finding more clients. With that said there still are many ways that we can use it to our benefit. Get There First Even if you do not see any value in Twitter, at least register your account and take your name. Nothing is more frustrating then trying to get an account and your business name is taken by someone else. Same is true with any other type of social media such as Facebook. Go there, reserve your name, and at least be ready just in case down the...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Googles New SSL Encryption Policy and Google Analytics</title>
		<link>http://www.madtowndesigns.com/2011/googles-new-ssl-encryption-policy-google-analytics/</link>
		<comments>http://www.madtowndesigns.com/2011/googles-new-ssl-encryption-policy-google-analytics/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 22:32:39 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://www.madtowndesigns.com/?p=2682</guid>
		<description><![CDATA[If you have checked your Google Analytics data recently, you may have noticed a big change with the Google Analytics keyword data. Many users are finding a significant number of their keyword referrals showing up as “not provided”. As more and more search keywords started showing up as “not provided” I decided to do some digging and found that it was due to a recent change in Google's Policy. On October 18th, 2011 Google officially announced logged in users visiting http://www.google.com will automatically be redirected to https://www.google.com and that they will no longer provide referral data for logged in users, or other users directly visiting Google's secure search engine. The use of an SSL encryption protocol by Google is intended to further protect the privacy of its logged in users, and enhance the personal user experience. The Impact of Google SSL Encryption Webmasters and online marketers will no longer be able to track the organic keyword data for logged in Google users who found their website through a Google search query. The loss of this valuable keyword data will make it harder for webmasters to track individual page search results, and optimize pages targeted at specific keywords. At this point...]]></description>
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		<title>Effective Elements Within A Health Insurance Website</title>
		<link>http://www.madtowndesigns.com/2011/highly-effective-health-insurance-website-design/</link>
		<comments>http://www.madtowndesigns.com/2011/highly-effective-health-insurance-website-design/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 16:22:04 +0000</pubDate>
		<dc:creator>Jay</dc:creator>
				<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://madtowndesigns.com/?p=1881</guid>
		<description><![CDATA[Lately we have been taking on more customers in the health care field, and we are focusing on building a deep expertise in this area to become a specialist firm that focuses on helping companies in this industry. I am writing this post to help give companies within the health insurance field a better idea of what will make an effective website for them. Also after reviewing several websites within this industry I would say that none of them are highly effective but each website does a few things very well. I would have taken a different approach on most of these websites, but it is hard to make that determination until you fully understand the problems each company is facing. Example One healthnet.com The Pros They have a very easy to use search function located on the home page. Searches are very important within the health insurance field because of the quantity of data that is generally located within a website. Making sure that someones primary care physician is available with that health network is important. Chances are if they cannot keep their doctor they will look for another insurer where they can. Most families today will have a...]]></description>
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		<title>When You Design a Website Don&#039;t Forget About Tablets</title>
		<link>http://www.madtowndesigns.com/2011/when-you-design-a-website-dont-forget-about-tablets/</link>
		<comments>http://www.madtowndesigns.com/2011/when-you-design-a-website-dont-forget-about-tablets/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 08:00:58 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.madtowndesigns.com/?p=2656</guid>
		<description><![CDATA[In this article we will look at the different way in which the rise of the iPad and other tablets have change the landscape of website design, and some practices you can employ to help make sure your website will preform and look correct across different platforms and screen resolutions. Design With the Users Finger in Mind One of the biggest things to consider when designing a website that works well on both a standard computer browser and a tablet is the precision of the human finger, or rather the lack of precision compared to that of a mouse pointer. It's important to make sure that the main navigation features of your website have adequate space that allows a user to easily select one of the items with having to zoom in, or worry about accidentally clicking on a nearby item instead of the one they want. However increasing the size of your font or the spacing too much to accommodate for touch pads can have a negative impact on the look or layout of your design, so you need to find the middle ground that allows your users to easily select navigation options with their finger, and spacing that...]]></description>
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		<item>
		<title>Ten Reasons Your Business Blog Might Suck</title>
		<link>http://www.madtowndesigns.com/2011/ten-reasons-your-business-blog-might-suck/</link>
		<comments>http://www.madtowndesigns.com/2011/ten-reasons-your-business-blog-might-suck/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 13:10:26 +0000</pubDate>
		<dc:creator>Jay</dc:creator>
				<category><![CDATA[Content]]></category>

		<guid isPermaLink="false">http://www.madtowndesigns.com/?p=2647</guid>
		<description><![CDATA[Blogging should now be a vital aspect of your online marketing presence. It allows you to reach out to your users when they are in research mode and position your firm as the expert in your industry. Yet so many businesses today are not allocating the time and resources needed to start and maintain a blog. So I have compiled a list of ten mistakes that I encounter on a regular basis when businesses start blogging. Putting it on a Sub Domain I see this mistake all too often. A company sets up a blog and they locate it at blog.mydomain.com or at WordPress, Blogger or Blogspot. While it is great that your company is starting to blog, even if it is on a sub domain, we must consider the SEO ramifications. Google and other search engines consider blog.mydomain.com and mydomain.com/blog as two completely separate websites. So the power and rankings that your home page has does not get passed along to your blog, and I'm sure the reason you started a blog was to help garner more traffic over time and share your expertise. You also need to stay away from blogging websites such as Blogger and Blogspot for...]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Give Your Website an SEO Audit and Increase Your Search Results</title>
		<link>http://www.madtowndesigns.com/2011/give-your-website-an-seo-audit-and-increase-your-search-results/</link>
		<comments>http://www.madtowndesigns.com/2011/give-your-website-an-seo-audit-and-increase-your-search-results/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 07:00:24 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://www.madtowndesigns.com/?p=2505</guid>
		<description><![CDATA[There are a few steps that you can take yourself to find out if your website has any basic search engine optimization problems that could be penalizing your website or lowering your website rankings. Adjusting Your Browser to Find Search Bot Crawling Errors When a user visits your website its important that they see what you want them to see, but what about when Google and other search engines visit your site, are they seeing what you want them to see? Crawling errors, or other hidden data, known as cloaked data, could effect your search rankings, costing you business. If you haven't taken the time to view your website through the eyes of Google the following steps will show you how to change your Firefox browser to match the settings of a Google Bot. Step 1: Add the UserAgentSwitcherforFireFox add-on to your Firefox Browser. After the plug-in is installed and enabled you will need to switch your user agent to Googlebot 2.1 (Tools → Default User Agent → Search Robots → Googlebot 2.1) Step 2: Disable Javascript in your browser (Tools → Options → Content → Uncheck “Enable Cookies”) Step 3: Clear your current browser cookies and then disable them...]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Essential WordPress Website Security, Why It&#039;s Important</title>
		<link>http://www.madtowndesigns.com/2011/essential-wordpress-website-security-why-its-important/</link>
		<comments>http://www.madtowndesigns.com/2011/essential-wordpress-website-security-why-its-important/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 13:19:27 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.madtowndesigns.com/?p=2529</guid>
		<description><![CDATA[In today's online world one of the most essentials aspects of online success is often the most overlooked aspect of a website design, and the consequences could cost you tens of thousands of dollars in sales and repairs. As the internet becomes accessible to more and more people, websites and other means of online communication will become more vital to a business overall success. Making your website security a priority is essential for your online reputation and the long term success of you business. Google, and other search engines are constantly monitoring websites for viruses and malicious software. If Google or other search engines identify a virus or malicious software on your site you could find yourself banned from their search results, destroying all of the trust you have been building in the blink of an eye. If you find yourself in this situation go to stopbadware.org and follow theirs steps to get your website unbanned. An Ounce of WordPress Website Security, Could Be Worth a Pound of WordPress Pain Taking extra security steps to protect your WordPress website is essential and should be the done immediately after you finish your installation. The following security tips will help you secure...]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>How To Create Website Design Goals</title>
		<link>http://www.madtowndesigns.com/2011/how-to-create-website-design-goals/</link>
		<comments>http://www.madtowndesigns.com/2011/how-to-create-website-design-goals/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 22:25:00 +0000</pubDate>
		<dc:creator>Jay</dc:creator>
				<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://www.madtowndesigns.com/?p=2215</guid>
		<description><![CDATA[Transcript Howdy everybody, I am Jay Baron with Mad Town Designs here with another Mad Monday, today we are going to talk about How to Create Website Goals. Some people feel they know why a website should exist but they really do struggle to create direct and measurable goals for their website. Ambiguous goals force people to assume things, and when you make assumptions, it can destroy the relationship you have created with your designer because it can destroy the trust if it doesn't meet those expectations. Goals such as selling more stuff are vague and really provide little direction when creating a website. I am going to try to give you a template and show you how to create your own goals, and give you an idea of how we do it here. So when we have a customer calling they say “Hey Jay, we are redesigning our website,” “we need more traffic,” “we need an updated look,” and "we are trying to build respect in our industry." There are a few things we can do to help this customer define their goals and create measurable objectives with their website. What we do, is we have an example template...]]></description>
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