What We've Done
Case Study: Elks Lodge
Elks Lodge
www.madisonelkslodge.com
WHAT WE DID
- Website Design
- Branding
- SEO
Diagnose
This project started off as a referral to us but quickly became much more than that. After a few discovery sessions with the Elks Lodge team we were able to get a proper understanding of the current challenges facing them. What seemed like it would just be a simple website ended up being a little bit more.
The Madison Elks Lodge came to us for some major help. Their membership numbers were not growing as fast as they would have liked and they also have some very nice event space that they wanted to get rented out on a regular basis. Because we were able to get this information from them right away from the discovery session, it allowed us to build a proper strategy and plan for their project success.
Prescribe
After our meetings we proposed a two step approach. Step one was to develop an online presence for Elks Lodge, because one has never existed, and to make it the soul focus of their marketing efforts. After bringing the website live, step two was to work with Elks Lodge on an ongoing basis. The goal of step two was to help maximize their efforts by focusing on a search engine optimization strategy to give them top rankings within the major search engines.
Once we walked them through our recommendations for project success, everyone was in agreement and we started applying the creative.
Apply
We started the project with some initial sketch ups of the information architecture and developing the path we wanted each visitor to take when they reached the Elks Lodge website. The most important step when developing design elements is the information architecture; this will serve as a blueprint to what, in precise terms, we need the website to do.
Once the blue prints were finished we jumped right into designing a highly effective and conversion-focused website. All the elements of the site are built in for a reason and we made sure that all design direction was backed up by our prescribed strategy. Nothing was out of place or added for fluff.
Once the design was complete we optimized the site for maximum return on investment, but any good marketer knows optimizing the website will only go so far. We started building a link building campaign and some other exposure opportunities to help with current rankings.
The Results
Our process and strategy proved a resounding success. After the first 90 days of launch and the start of our search engine optimization campaign, the Elks Lodge successfully booked every weekend for their banquet hall for an entire nine months out.
Re-Apply With Marketing
We continually work with Madison Elks Lodge on a monthly basis by enhancing their existing search engine strategy and constantly trying to improve rankings within the major search engines. To this day we are consistently seeing improvement and rankings move up month over month.
